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HARDYWOOD CREAM ALE

In 1935 Richmond, Virginia was the test market for the first beer ever served in a can. As a tribute to this storied beer history, Hardywood Brewery crafted a remarkably smooth cream ale. 

 

To launch the new beer, we designed a poster series to be feature the product in bars around town.

 

We got the locals involved with an instagram contest, encouraging them to pay tribute to The Can.