Cobblestone Bread Co.
Cobblestone Bread Co. wanted a new brand campaign that hit a very specific target audience - the folks that were done making PB&Js for their kids and instead wanted to start making sandwiches for themselves. They aren'y foodies by any means, they just want to build their own
Enter The Sandwich Affectionado - a character that has suddenly decided to take it upon himself to critic sandwiches. He tries to give the upmost sophisticated foodie critics, but stumbles on some words. It also doens't help that he still lives with his mom.