"CHILLAX, YOU'VE GOT THIS"
SeaPak's the new "Chillax" campaign is re-energizing SeaPak's position as America's go-to seafood brand – particularly for moms feeling pressure to put wholesome, tasty dishes on the table each day.
We introduced a character to give moms
The TV and digital advertising displaying new campaign messaging will run across numerous media platforms and through various digital services including Hulu video-on-demand, Scripps Networks, Pandora, MNIx, Clearstream.TV, and Google Display Network.
The campaign also lended itself to a new branded website, email and social campaigns.
View more work on SeaPak's social channels here: