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Wonder Bread

(PITCH WORK)

We were tasked with refreshing the Wonder Bread brand while still preserving the brand's nostalgic reputation.

The campaign "Make Some Wonder" reminded people to bring back the simple,  good times life is all about - whether it's driving with the windows down, making a PB&J the way mom made it, laughing at cat videos, or having a grocery cart race. 

Watch the "video moodboard"