Mo_Milk is an organic milk farm whose farmers actually form relationships with their cows. It is proven that farmers who name and interact with their hows produce more milk annually.
Most cows are treated as, well, meat - and Mo_Milk believes in forming relationships.
I wanted to illustrate that through a branding campaign in which the cows were front and center.
Each milk bottle had a different cow on it - with their name, what they like to talk about so you can actually tweet and interact with them yourself.